What can sports officials learn from Bersih 3.0?

UPDATE: An influential weapon - From the Sidelines. ------- I was at a function over the weekend when a government official admitted he was surprised to see the huge turnout for the Bersih 3.0 rally in KL. "There was no publicity in the newspapers and yet the organisers managed to gather so many people." I smiled and said; "They don't need the newspapers anymore. Twitter, blog and Facebook is good enough to create such an impact." It's sad that as a true blue newspaper man, who still enjoy getting my fingers dirty with ink flipping through the pages of a newspaper, I have to admit that social media is where the masses especially the youths read up and disseminate information. We knew about it - even before the 2008 elections. Yet, the old-timers- till today - don't take it seriously. Prime Minister Najib Razak even made an announcement recently that candidates on Twitter more likely to be selected for the coming General Election. Ownin...