It’s been estimated that more than 200,000 people around the world proudly display a Harley Davidson tattoo on their bodies.
Body art of Fender guitars, Apple, Red Bull and Chevy trucks have also been permanently emblazoned on loyal customers’ skin.
In these cases, the brand connection is so powerful that their patrons express loyalty as a core part of themselves. The affiliation speaks to who the people are, what they believe and how they choose to live their life. The corporate emblems represent more than a pretty logo; they represent a lifestyle.
Now think about your brand. What are the odds of a customer permanently affixing it to his or her body? Does your company forge a tattoo-worthy connection?
Is your brand tattoo-worthy? Read more here.