Sports ministry's MySukan TV - what's the cost and monetisation plan?


MySukan TV akan memberi tumpuan kepada sukan-sukan kurang popular, sekali gus meningkatkan peluang menjana pendapatan melalui pengiklanan dan penajaan.

Those were the words of the Youth and Sports Ministry Datuk Seri Ahmad Faizal Azumu regarding his ministry's latest initiative.

As reported by Utusan, MySukan TV was set up to promote sports especially at the grassroots.

This is indeed good news for the grassroots have lost out on coverage especially by the media. This platform will provide them the much needed acknowledgment.

But since it's a ministry-led initiative, several questions come to mind:

i. how much has been allocated and spent on this new initiative?

ii. what is the monetisation plan?

The ministry can't be forking out money forever. And with tax payers' money being used, it's best that the ministry inform the public of its expenditure on this project.

This reminds me of the ministry's involvement with Malaysian Today. I leave you with what former Malay Mail sports journalist documented on his blog:

"Boleh Datuk sahkan bahawa MSN akan menaja akhbar Malaysian Today sebanyak RM400,000 sebulan?"

(Then Youth and Sports Minister Datuk Seri) Azalina (Othman Said): "Kita belum membuat apa-apa bayaran. Ia sebenarnya bayaran untuk pembelian iklan dalam akhbar itu."

Moi: "Tapi Datuk, kenapa MSN yang mengeluarkan belanja? Bukankah duit MSN untuk latihan prestasi tinggi khas untuk atlit, jurulatih dan persatuan?"

Azalina: "Kita faham media arus perdana mempunyai ruang yang terbatas untuk memberi publisiti yang meluas mengenai kegiatan sukan di negara ini."

Moi: "Kenapa MSN tidak melabur dalam the existing and established media houses?"

Azalina: "Nantilah, bila kita nak buy ad space dalam Malay Mail, I personally will call you, Rizal."

Comments

Post a Comment

Popular posts from this blog

From 'Mr P' to 'Kemelut Dalaman BAM': Four chapters of 'mesej Whatsapp layang'

Image
Surat layang , or rather ' mesej Whatsapp (or some will pronounce as Wasup) layang '. That was what I received this afternoon from a number that is not registered on my phone. The sender identified him/herself as " ahli yg memerhati tingkah laku BAM " (Badminton Association of Malaysia). The four chapters were titled as:  'Siapa dia Tan Sri BAM "Mr P"' Perletakan Jawatan Presiden BAM 'Siapa Tengku Zafrul' Kemelut Dalaman BAM There were many allegations to which the sender justified as not " fitnah " but " hakikat apa yg berlaku ". The four chapters highlights Mr P's "connection kuat ", goes into why Tengku Zafrul was named as the incoming BAM president, and takes issue with the establishment of 'Yayasan Badminton Nasional' and Akademi Badminton Malaysia. The writer (unsure if the sender is also the writer) also wrote that ' majority in the Council dalam BAM semua tak berani buat laporan sebab tak
Read more

Pelepasan cukai tambahan untuk pembelian alatan sukan, sewaan fasiliti sukan antara cadangan untuk Bajet 2024

Image
Berikut merupakan antara cadangan-cadangan Kementerian Belia dan Sukan untuk Bajet 2024 yang akan dibentangkan bulan hadapan. 1. Pengasingan sukan daripada kategori gaya hidup 2. Meneruskan dan memperluaskan inisiatif pelepasan cukai tambahan bagi aktiviti sukan berdasarkan senarai baharu 103 sukan berkuatkuasa Mac 2023 seperti berikut: 3. Pelepasan cukai tambahan sebanyak RM5,000 khusus berkaitan dengan aktiviti sukan yang dibelanjakan oleh individu bagi: • pembelian peralatan sukan untuk aktiviti sukan mengikut Akta Pembangunan Sukan 1997. • bayaran sewaan atau fi kemasukan ke mana-mana fasiliti sukan. • bayaran fi pendaftaran bagi penyertaan pertandingan sukan yang diluluskan di bawah Akta Pembangunan Sukan 1997. • Bayaran jurulatih/latihan/kelas untuk aktiviti sukan mengikut Akta Pembangunan Sukan 1997. Justifikasi: Impak kepada negara 1. Pembudayaan gaya hidup sihat dan aktif melalui aktiviti bersukan kepada semua peringkat sebagai pelaburan  kepada negara bagi mengurangkan beban
Read more

Ramlan saga - Part 3

UPDATE (May 23, 2012: 12.06pm): Dilema JKR, 'dua' ketua pengarah - this was brought to my attention. Read here for more. ----- I first wrote about the effort to remove National Sports Institute director general Dr Ramlan Aziz in March - as seen here . Then I wrote about the same subject again early May . I was invited to be a guest for this week's Kafe Sukan but had to decline as the recording was done on Sunday - the same day I left the country. Apparently Ramlan's predicament was discussed. Despite receiving numerous SMS-es - for and against what was discussed - I will refrain from commenting as I have yet to view the show. I have also been told there are efforts to get certain people to replace Ramlan. To me that is secondary. I have still not obtained the answers to these questions; 1. According to the NSI Act, only the minister can hire or fire the director general. Has the minister issued such a directive? 2. According to the country's Lab
Read more