"What the f*cking hell is that!"
This makes a good case study of instances where the social media supposedly representing the voice of a certain organisation (or its supporters) are clouded over what is acceptable and what isn't when engaging with the public. Cardiff City edged Bristol City FC 2-1 in a Championship match on Feb 16. Nevertheless, what stole the limelight was the way and manner those administrating Bristol City FC's Facebook and Twitter accounts engaged with its 'followers'. A picture of Bristol FC fans pointing at the Jalur Gemilang (Malaysian flag) while singing; "What the f*ucking hell is that!" was posted on the Bristol City FC supporters page. This naturally resulted in fans further commenting about the "singing session" while Malaysians were obviously unimpressed with the whole episode There were banters exchanged on Twitter too, most often in a childish like manner. The key element of managing the "voice" of a certain group - offici...