beIN Sports urges Serie A to "seriously reconsider" hosting Italian Super Cup in Saudi Arabia

Ahead of the Supercoppa Italiana (Italian Super Cup) match between Juventus and AC Milan scheduled to be held in Jeddah, Saudi Arabia on 16 January, beIN Media Group has written to Luigi de Siervo, CEO of Serie A, to express its disappointment at the latter’s decision to hold the match in Saudi Arabia. Additionally, beIN Media Group calls for de Siervo to join the international sporting community’s fight against the piracy carried out by Saudi Arabian backed beoutQ. 
In the letter, beIN Media Group CEO Yousef Al-Obaidly iterates the company’s stance – that, by proceeding with the game in Jeddah, Serie A is not only endorsing the flagrant daily breach of international norms and rule of law, but would also have failed to uphold its duty to its member clubs and the wider sporting community, including other major international leagues whose intellectual property rights and revenue streams are threatened bybeoutQ’s” actions.
Since August 2017, beoutQ has been stealing the broadcast feed of some of the most internationally-renowned sports brands and rights holders in the world, pirating everything – from the Olympic Games, Formula 1 and The Championships, Wimbledon, to the UEFA Champions League, the English Premier League and La Liga.  Every single game of the FIFA World Cup 2018 in Russia was broadcast illegally in Saudi Arabia by beoutQ, making it one of the most pirated sports events in history and prompting – in an unprecedented move – the governing body of world football to call for legal action in Saudi Arabia.
beIN Media Group’s objection to the game comes after similar calls from other prominent global organisations and leaders, as well as the biggest sports broadcasters in the world, including:
·        Journalist groups
·        Amnesty International
·        Asian Football Confederation
o   Announced  that they are launching legal action in Saudi Arabia against beoutQ, for illegally broadcasting every single game of the 2019 Asian Cup
·        The World Trade Organisation
o   Announced that they will launch a dispute inquiry to determine if Saudi Arabia failed to crack down on pirated broadcasts
The letter as per below:



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