Tiger stripe jersey - failed branding opportunity?
National tennis players Theiviya Selvarajoo (left) and Jawairiah Noordin at an event held prior the recently-concluded KL SEA Games. — Bernama "One more example was the “Tiger” jerseys designed for our sports people chosen to represent the country as a visual identity to help build the competitive team spirit. The stripes on the jerseys were intended to inspire young people with the spirit of the tiger, a symbol of power and courage, and grow up wanting to wear the Malaysian colours. Unfortunately, the jerseys were accepted but the spirit behind the stripes was not promoted , and we lost an excellent branding opportunity in sports." Those were the words of the nation's innovation and design guru Tan Sri Lim Kok Wing . Conversations in recent days continue to revolve around the just-concluded 29th SEA Games in Kuala Lumpur and the upcoming Asean Para Games which starts on Sunday. A topic that intrigued me was our national contingent's attir...