Sports ministry's MySukan TV - what's the cost and monetisation plan?


MySukan TV akan memberi tumpuan kepada sukan-sukan kurang popular, sekali gus meningkatkan peluang menjana pendapatan melalui pengiklanan dan penajaan.

Those were the words of the Youth and Sports Ministry Datuk Seri Ahmad Faizal Azumu regarding his ministry's latest initiative.

As reported by Utusan, MySukan TV was set up to promote sports especially at the grassroots.

This is indeed good news for the grassroots have lost out on coverage especially by the media. This platform will provide them the much needed acknowledgment.

But since it's a ministry-led initiative, several questions come to mind:

i. how much has been allocated and spent on this new initiative?

ii. what is the monetisation plan?

The ministry can't be forking out money forever. And with tax payers' money being used, it's best that the ministry inform the public of its expenditure on this project.

This reminds me of the ministry's involvement with Malaysian Today. I leave you with what former Malay Mail sports journalist documented on his blog:

"Boleh Datuk sahkan bahawa MSN akan menaja akhbar Malaysian Today sebanyak RM400,000 sebulan?"

(Then Youth and Sports Minister Datuk Seri) Azalina (Othman Said): "Kita belum membuat apa-apa bayaran. Ia sebenarnya bayaran untuk pembelian iklan dalam akhbar itu."

Moi: "Tapi Datuk, kenapa MSN yang mengeluarkan belanja? Bukankah duit MSN untuk latihan prestasi tinggi khas untuk atlit, jurulatih dan persatuan?"

Azalina: "Kita faham media arus perdana mempunyai ruang yang terbatas untuk memberi publisiti yang meluas mengenai kegiatan sukan di negara ini."

Moi: "Kenapa MSN tidak melabur dalam the existing and established media houses?"

Azalina: "Nantilah, bila kita nak buy ad space dalam Malay Mail, I personally will call you, Rizal."

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